Gentry HouseBarbers
No. 05

About the house

Built onconsistency.

Gentry House opened in Newcastle city centre in 2014 with one idea: a barbershop that treats a haircut as a craft, not a queue. More than a decade later, that’s still the whole plan.

Three leather barber's chairs before tall brass-framed mirrors, with evening light from the window
Three chairs, evening light

Our story

A traditional shop, run to a modern standard.

Daniel Mercer spent a decade in some of London’s most exacting barbershops before coming home to the North East. He found plenty of places to get a quick cut, and very few that took the time to get it right.

So he built one. Three chairs, not ten. Appointments spaced for the work rather than the till. A proper consultation every visit, hot towels as standard, and a drink while you wait.

The team has grown carefully since: a fade specialist, a beard specialist, and a shared belief that the details are the job. Many of our clients have been coming for years — which, for a barber, is the only review that really counts.

A reclined client mid straight-razor shave, a warm towel around his shoulders
A shaving brush, straight razor, scissors and a brass-lidded jar on dark wood
An empty black leather barber's chair on a dark wooden floor, lit by wall lamps
Founded
2014
Chairs
Three
Barbers
3
Home
Newcastle

What we believe

Four house rules.

They sound simple. Keeping to them, every appointment, is the hard part.

  1. Consultation first

    Nobody picks up the scissors until we understand how your hair grows and how you live with it.

  2. Time over volume

    Fewer appointments, properly spaced. It’s the only way to do the work well and keep it consistent.

  3. Craft over trend

    We’ll cut whatever you ask for, but we’ll tell you honestly what will suit you and what will grow out well.

  4. Honest advice

    The right product, the right interval between cuts, and how to keep it looking right at home — no upselling.

A lit red, white and blue barber pole on a brass bracket beside the shop's dark door at dusk

The space

Low light. Good music. No rush.

The shop is designed to slow you down: warm lamps rather than strip lights, leather chairs with room between them, and music at a volume you can talk over. There’s coffee, tea, a cold beer or a dram of single malt on the house.

The entrance is level from the street, and one chair is set up for easy transfer — just mention it when you book.

About this site

Demonstration concept by SR7 Web Design

Gentry House Barbers is a demonstration concept designed and built by SR7 Web Design (opens in a new tab). The shop, its barbers, story and reviews are fictional, and it takes no bookings or enquiries.

Photography: a bespoke set of thirteen generated images made for this concept. The people pictured are not real barbers or clients, and the rooms are not real premises. The home page film is rendered from the first of those images.

Typefaces: Libre Caslon Display and Libre Caslon Text by Pablo Impallari; Manrope by Mikhail Sharanda (SIL Open Font License).

Book

Your chairis waiting.

Choose your service, your barber and a time that suits. The booking journey works from start to finish; on this concept site, nothing is sent.

Opening hours (illustrative)

Mon
10am – 6pm
Tue – Wed
9am – 6pm
Thu – Fri
9am – 8pm
Sat
8am – 5pm
Sun
Closed

About this site

A concept website. Gentry House Barbers isn’t a real barbershop.

Made by SR7 Web Design (opens in a new tab)
A quiet station after hours: a leather chair facing an old mirror, a chesterfield in the lamplight
After hours